Commerce Appearance Exhibits
Having an demonstrate at an Production Commerce fanfare is a enormous course of action to begun your products, services, or simply yourself, to a targeted body of others within your Production. Not matchless does the Commerce appearance sanction you to network with other professionals, however you may absolutely satisfy a infrequent sales while you are at the Commerce display. The leading corporeality is that your demonstrate, whether done prerrogative, Testament liberty a continuing belief in the minds of imaginable customers, thus forging them and responsive to you when you complete a follow-up contact after the trade show. If this sounds like something that could enhance your business, keep reading to learn plan a trade show exhibit.
Instructions
Plan a Trade Show Exhibit
1. Identify your goals. When planning a trade show exhibit, it is important to begin by defining what you expect to accomplish from your participation in the trade show. Are you mostly interested in checking out your competitors, or are you more focused on getting exposure in front of a large audience? You should also determine what you will consider to be a successful trade show, such as handing out X number of information packets, or obtaining contact information for Y potential customers.
2. Set a firm budget. Having a trade show exhibit can be very affordable, but it can also quickly spiral into a costly endeavor before you know what hit you. Excessive overspending could defeat the purpose of attending a trade show, so it is important to set budgets in advance. Have a budget for building and transporting your exhibit, a travel budget for airfare and lodging, and a budget for printed sales materials that will be handed out.
3. Determine which trade shows you would like to attend. You will put a lot of time, effort and money into developing a plan for your trade show exhibit, so it is wise to use the exhibit at multiple trade shows in order to get maximum value from your efforts. Research a list of trade shows that relate to your business or the products you offer. Make note of the date and location of each show, and determine which ones you would like to attend as an exhibitor. Also determine what size exhibit space you will take at these trade shows, so that you will know how big of an exhibit to construct.
4. Develop a key message for your exhibit. A central theme or message for your exhibit will help keep your exhibit clean and on track. Exhibits with a message are generally more inviting to the attendees walking around, and are certainly more memorable than exhibits that have a jumbled cluster of mixed messages. Think about the message that you want to convey, and then design your exhibit around that message.
5. Design your exhibit. The three main features of your booth are to be open, inviting and visually attractive. Keep your floor space as open as possible to allow people to flow through your area. Again, building on your key message, create a demo and a powerpoint presentation that can be shown to those who visit your exhibit at the trade show. You should also provide a presentation kit that they can take home, which will provide written materials, business cards and a CD with your demos and presentations loaded onto it.7. That should be the central theme of the visual aspect of your exhibit. It may help to have the exhibit professionally designed.
6. Prepare your presentations. If you have a large enough exhibit space, create a mini lounge with comfortable seating so that people will be encouraged to stay and talk. Visuals are what will really draw visitors in. Your logo should be prominently displayed, large enough to be seen from a distance, so that those who are looking for you can find you easily. Don’t forget about the key message you developed in Step 4.
Select the staff that will travel with you to the trade show, and train them properly. You should have enough people to alternate positions, which will allow everyone an opportunity to go networking with others, without leaving your exhibit unattended. You should train this staff before each trade show, so that they will be able to adequately answer any questions, to present your presentations to those who are interested and, most importantly, collect contact information so that you can follow up with individuals after the trade show.
8. Order give-away items for your main exhibit table. Ink pens, keychains and other seemingly nonsense items seem to have a fantastic ability to draw people into your booth. Find an “Ad Spec” (for Advertising Specialties) company who can make cheap trinkets with your logo on them. Not only will these items bring more potential customers to your door, but they have the added value of being an item that the person will take back with them and encounter when they have settled back into their normal routine at the office.
