Influence Press Coverage for Your Partnership's Events
Publicity can play a capacious stuff in the advance of any worthy marketing/advertising crusade, yet without hiring a known PR trustworthy. Recurrently, do-it-yourself is the design to snap for dwarf businesses or entrepreneurs. You are the adept human race to acquaint the media about your company, its novel, its upcoming events and newsworthy duo members.
Instructions
1. Contrivance your business carefully and dash off all of the expedient arrangements great in advance of the actual period; you requirement this naked truth to hardihood off without a hitch.
2. Bring about your media blitz by compiling a dossier of nation who you would cherish to attend your appearance. Follow up after the event by sending thank-you notes to everyone, even before you know who wrote a great story. Timely follow-up is absolutely key to getting press coverage for your event.9. Scan each media outlet for stories about your company event, but don't get your hopes up for the front page.
This is a nice gesture and may lend an extra air of credibility to your media event.
4. Fax a secondary press release, company information and another invitation to your primary press contacts. Exclude the editors this time. If you haven't hooked them yet, chances are a 10-page fax won't do it, but it could give the beat reporter enough information to do a small story, even if she is not planning to attend your event.
5. Enlist the help of your office coworkers for a telephone blitz the day after your fax hits. Call your primary press contacts and ask if they plan to attend and/or write a narrative, or if you can provide any additional background information.
6. Double-check your arrangements at least two days before the event and print any additional name badges you may need.
7. Greet guests as they arrive; make sure they have the proper name badges and are directed to the area where the action will take place. Again, offer to supply any additional information your press contacts may need for a narrative.
8. Accommodate friends, customers and, most importantly, the resident and trade press who may cover the event.3. Send a formal invitation to all the primary media contacts, and their editors, on your list.
Be satisfied and happy with whatever coverage you receive and remember, it was free.
